The global hotel industry is being reshaped. Not only is the sector facing changes due to the geopolitical and economic landscape, but it is also seeing structural shifts due to technological disruption, changing leisure patterns and new market players. These factors stand to impact the global geography of the hospitality industry, with new and dynamic markets gaining clout vis-à-vis the established destinations.
This new and evolving landscape of hospitality requires innovative ways of assessing market opportunity and risk. Based on a detailed analysis of 106 cities worldwide covering scale, demand growth, construction, investment and performance, JLL has identified five dynamic groupings of cities, each of which offers different opportunities and risks for hotel investors and operators.